Hello
I’m Chantal Azzi, the founder of Vanylia/Muse, a dynamic group of companies dedicated to empowering women. As a Creative Communication Strategist and Curator, I specialize in marketing and product development, crafting compelling narratives and innovative solutions that resonate with women everywhere.
My Story
Founder and owner of Vanylia - Muse, a Creative Communication / Content Agency. I Set up the first Marketing to Women creative boutique agency in the Middle East Region. With this step, the spotlight was focused on I am the founder and owner of Vanylia - Muse, a creative communication and content agency focused on women in the Middle East, shining a spotlight on women's empowerment through communication. Driven by a desire to make a difference, I launched my business based on the philosophy of "Emotionology." Inspired by women, this approach enabled our work to stand out and connect deeply with audiences. These initial steps allowed us to compete with larger agencies, leading to the creation of numerous award-winning campaigns.
I am passionate about my work and enjoy helping businesses develop creative communication strategies to achieve their goals.
**My Beliefs:** I am committed to giving back to the community and have been an active initiator of various CSR programs. Alongside many years of volunteer work, one of my most rewarding experiences was when my UNICEF campaign helped children "take their lives back." A highlight was when former Secretary-General of the United Nations, Kofi Annan, honored me for my pro-bono international campaign for UNICEF. My fieldwork in Africa with humanitarian agencies, such as Dubai Cares, profoundly changed my perspective on life.
I have been featured in several business magazines, where I was described as a woman "who has the balls" to revolutionize the status quo. The renowned magazine "Communicate" recognized my forward-thinking and challenging attitude. As a strong advocate for creative brand strategies and a passionate advertiser, I remain committed to selling innovative plans to even the most conventional brands.
**Major Partners and Brands:** Our agency has collaborated with notable partners, including Make Up For Ever, Sephora, Nestlé, Al Rawabi, Aldar, Masdar, Diet Pepsi, Carrefour, Coca-Cola, Masafi, UNICEF, Humanitarian City, New York Film Academy, Saleh Bin Lahej Hospitality, and MBC Group, among others.
​
Chantal Azzi